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■aPerreault, William D. |
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■aEssentials of marketing :■ba global-managerial approach /■+...... |
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■aA global-managerial approach |
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■a10th ed. |
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■aNew York :■bMcGraw-Hill,■c2006. |
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■aG-11 p. :■bill. ;■c28 cm. +■e1CD-ROM (4 3/4 in.) |
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■aIncludes bibliographical references and index. |
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■aMarketing. |
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■aMcCarthy, E. Jerome. |
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