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■aGlobal marketing /■cMichael R.Czinkota,Ilkka A.Ronkainen. |
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■aFlorida :■bThe Dryden Press,■c1996. |
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■a648 p. :■bill. ;■c25 cm. |
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■aIncludes index. |
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■aMarketing. |
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■aRonkainen,Ilkka A. |
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