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■aShimp, Terence A. |
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■aAdvertising promotion :■bsupplemental aspects of integrate+...... |
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■aSupplemental aspects of integrated marketing communication+...... |
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■a5th ed. |
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■aUnited States :■bThe Dryden Press,■c2000. |
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■a674 p. :■bill. ;■c26 cm. |
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■aAdvertising. |
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■tA■Alwq3■a20080516 09:13:01 |
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