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■aChurchill, Gilbert A. |
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■aMarketing research :■bmethodological foundations = 营销调研 : +...... |
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■a营销调研 :■b方法论基础 |
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■a第9版. |
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■a北京 :■bPeking University Press,■c2007. |
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■axxii, 697 p. :■bill. ;■c26 cm. |
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■a营销学精选教材 |
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■aIncludes bibliographical references and indexes. |
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■b9th ed.■cMason, Ohio : Thomson/South-Western, c2005.■pReri+...... |
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■aMarketing research. |
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■aIacobucci, Dawn. |
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