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■aParente, Donald. |
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■aAdvertising campaign strategy :■ba guide to marketing comm+...... |
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■a3rd ed. |
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■aMason, Ohio :■bThomson/South-Western,■cc2004. |
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■axxvii, 404 p. :■bill. ;■c24 cm. |
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■aIncludes bibliographical references and index. |
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■aCommunication in marketing. |
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■aAdvertising campaigns. |
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■tC■Alwq3■a20090518 08:37:15■Mlwq3■m20090518 08:38:30 |