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00606nam0 2200169 450 |
| 020 |
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■a0231080492 :■cCNY15.00 |
| 040 |
__ |
■aGSXY. |
| 093 |
__ |
■aG216■24 |
| 100 |
1_ |
■aUnderwood, Doug. |
| 245 |
10 |
■aWhen MBAs rule the newsroom :■bhow the marketers and manag+...... |
| 246 |
30 |
■aHow the marketers and managers are reshaping today's media |
| 260 |
__ |
■aNew York :■bColumbia University Press,■c1995. |
| 300 |
__ |
■a259 p. ;■c23 cm. |
| 504 |
__ |
■aIncludes bibliographical references and index. |
| 653 |
0_ |
■aNewspapers. |
| 950 |
__ |
■aGSXY■fG216/EU256 |
| 999 |
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■tA■Alwq3■a20090518 09:34:39 |
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