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■a0538879262 (pbk.) :■cCNY20.00 |
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■aDLC■cDLC■dDLC |
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■aF713.56■24 |
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■aLamb, Charles W.,■d1944- |
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■aEssentials of marketing /■cCharles W. Lamb, Jr., Joseph F.+...... |
| 260 |
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■aCincinnati, Ohio :■bSouth-Western College Pub.,■cc1999. |
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■axxvi, 502 p. :■bcol. ill., col. map ;■c28 cm. +■e1 compute+...... |
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■aIncludes bibliographical references (p. 471-483) and index+...... |
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■aMarketing■xManagement. |
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■aMarketing. |
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■aHair, Joseph F. |
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■aMcDaniel, Carl D. |
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■aLamb, Charles W.■tMarketing. |
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■aWardlow, Daniel L.■tPrinciples of marketing. |
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■aGSXY■fF713.56/EL194 |
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■tC■Alwq3■a20130407 09:07:30■Mlwq3■m20130407 09:08:08 |
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