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■a9787300171807 (pbk.) :■cCNY69.00 |
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■aRUC■cRUC■dRUC |
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■aF713.80■24 |
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■aMoriarty, Sandra E.■q(Sandra Ernst) |
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■aAdvertising & IMC :■bprinciples & practice /■cSandra Moria+...... |
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■a广告学 :■b原理与实务 |
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■aAdvertising and IMC :■bprinciples and practice |
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■a9th ed. |
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■a北京 :■b中国人民大学出版社,■c2013. |
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■aiv, vi, 541 p. :■bill. ;■c28 cm. |
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■aBusiness adminisration classics =■a工商管理经典教材. 市场营销系列 |
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■aAdvertising. |
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■aGui, Shihe■9(桂世河) |
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■tC■Ayw2■a20140415 10:22:23■Myw2■m20140415 10:22:46 |
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