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■a消费者心理学■d= Psychology of consumer■f罗子明著■zeng■AXiao Fei Zhe +...... |
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■a本书分析消费者获得消费信息、形成消费态度、产生消费需要与动机、作出购买决策、享受消费价值、得到消费体验的过程，介绍消+...... |
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■a罗子明■f(1964-)■4著■ALuo Zi Ming |
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