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01048nam a2200301 i 4500 |
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1000137135 |
| 003 |
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CAL |
| 005 |
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20181214165320.0 |
| 008 |
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180327r20182014cc a b 001 0 eng d |
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■a9787302492801■cCNY65.00■qpbk. : |
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■aGSXY |
| 093 |
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■aF713.50-43■25 |
| 093 |
__ |
■aF746.12-43■25 |
| 100 |
1_ |
■aKeegan, Warren J.,■eauthor. |
| 245 |
10 |
■aGlobal marketing management /■cWarren J. Keegan = 全球营销管理 /+...... |
| 246 |
31 |
■a全球营销管理 |
| 250 |
__ |
■aEighth Edition. |
| 260 |
__ |
■a北京 :■b清华大学出版社,■c2018. |
| 300 |
__ |
■axxii, 461 pages :■billustrations ;■c26 cm. |
| 336 |
__ |
■atext■2rdacontent |
| 337 |
__ |
■aunmediated■2rdamedia |
| 338 |
__ |
■avolume■2rdacarrier |
| 490 |
0_ |
■a清华营销学系列英文版教材 |
| 504 |
__ |
■aIncludes bibliographical references and indexes. |
| 534 |
__ |
■bEighth Edition.■cPearson Education, c2014.■pReprint. Origi+...... |
| 650 |
_0 |
■aMarketing■xManagement. |
| 905 |
|
■aGSXY■gW030633■gW030634■fF713.50-43/EK821=8 |
| 950 |
__ |
■aGSXY■fF713.50-43/EK821=8 |
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