| 000 |
|
01521nam0 2200325 450 |
| 001 |
|
1000191766 |
| 005 |
|
20201126092523.0 |
| 010 |
__ |
■a978-7-111-62451-6■b精装■dCNY99.00 |
| 100 |
__ |
■a20190530d2019 em y0chiy50 ea |
| 101 |
1_ |
■achi■ceng |
| 102 |
__ |
■aCN■b110000 |
| 105 |
__ |
■aak z 000yy |
| 106 |
__ |
■ar |
| 200 |
1_ |
■a21世纪的定位■d= Positioning in the 21st century■e定位之父重新定义“定位”■e+...... |
| 210 |
__ |
■a北京■c机械工业出版社■d2019 |
| 215 |
__ |
■aXXV, 261页■c彩图■d21cm |
| 225 |
2_ |
■a定位经典丛书■Ading wei jing dian cong shu |
| 314 |
__ |
■a艾·里斯, 全球最负盛名的营销战略家之一。劳拉·里斯, 里斯公司全球总裁。张云, 里斯公司全球合伙人。 |
| 330 |
__ |
■a本书从全球化、互联网品牌建设、品类主导品牌、视觉锤、难忘的宣传语、公共关系而非广告、多样化品牌七个角度, 详细地介绍+...... |
| 410 |
_0 |
■12001 ■a定位经典丛书 |
| 500 |
10 |
■aPositioning in the 21st century : what worked in the 20th +...... |
| 517 |
1_ |
■a定位之父重新定义“定位”■Ading wei zhi fu zhong xin ding yi “ ding wei+...... |
| 606 |
0_ |
■a品牌营销■Apin pai ying xiao |
| 690 |
__ |
■aF713.3■v5 |
| 701 |
_1 |
■a里斯■g(Ries, Al)■4著■Ali si |
| 701 |
_1 |
■a里斯■g(Ries, Laura)■4著■Ali si |
| 701 |
_0 |
■a张云■4著■Azhang yun |
| 702 |
_0 |
■a寿雯■4译■Ashou wen |
| 801 |
|
■aCN■bGSXY■c20201126 |
| 905 |
|
■aGSXY■fF713.3/L491*1+1■g1423319■g1423320 |
(共0票)
评价
