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■a交互广告学■f梁峰著■Ajiao hu guang gao xue |
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■a北京■c清华大学出版社■d2007 |
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■a22, 308页■c图■d21cm■e光盘1片 |
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■a并列题名：Interactive advertising |
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■a附光盘 ISBN 978-7-89486-664-6 |
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■a英文题名取自封面 |
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■a有书目 (第300-308页) |
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■a本书共6章,主要内容包括交互广告简介,交互广告的特性,交互广告系统,交互广告运作流程,交互广告设计理论与方法,交互广+...... |
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■aInteractive advertising■zeng |
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■a广告学■Aguang gao xue |
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■aF713.80■v4 |
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