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■aHawkins, Del I. |
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■aConsumer behavior■ebuilding market strategy■fDel I. Hawkin+...... |
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■aNew York■cMcGraw-Hill■d2004 |
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■aConsumer behavior :■bbuilding market strategy /■cDel I. Ha+...... |
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■aBuilding market strategy |
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■a9th ed. |
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■aNew York :■bMcGraw-Hill,■c2004. |
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■a790 p. :■bill. ;■c25 cm. |
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■aMcGraw-Hill/Irwin series in marketing |
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■aIncludes bibliographical references and index. |
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■aConsumer behavior. |
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■aF713.55■v4 |
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■aBest, Roger J. |
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■aConey, Kenneth A. |
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■aHawkins, Del I.■AHawkins, Del I. |
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