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■a创意产业与广告创意■d= Creative indudtry & advertising creativity■f丁+...... |
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■a杭州■c浙江大学出版社■d2008.01 |
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■a244页■c图■d23cm |
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■a文化创意与传播丛书■Awen hua chuang yi yu chuan bo cong shu |
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■a并列题名：Creative indudtry & advertising creativity |
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■a本书主要内容包括：创意产业异军突起，娱乐经济风起云涌，传媒娱乐日新月异，E化时代的受众，广告娱乐化之道等。 |
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■aCreative indudtry & advertising creativity■zeng |
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■a文化■x产业■x研究■Awen hua |
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