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■a手机媒体商业模式研究■d= Exploring the business models of mobile medi+...... |
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■a171页■c图■d24cm |
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■a21世纪媒介理论丛书■h第2辑■A21 shi ji mei jie li lun cong shu |
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■a并列题名:Exploring the business models of mobile media |
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■a有书目 (第169-170页) |
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■a本书以数字化的发展潮流为背景, 探讨新媒体未来的机遇, 并结合手机媒体的特点分析了“做渠道”、“做平台”、“做营销”+...... |
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