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■a广告策划创意与案例分析■f金水编著■Aguang gao ce hua chuang yi yu an li fen+...... |
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■a北京■c经济日报出版社■d2015.05 |
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■a192页■c图■d24cm |
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■a并列题名：Advertising creative strategy and case analysis |
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■a英文题名取自封面 |
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■a有书目 (第192页) |
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■a本书选重避轻在几个方面对广告策划创意进行了论述, 包括: 广告学、广告策划、广告心理、广告创意、广告视觉、企业形象、+...... |
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■aAdvertising creative strategy and case analysis■zeng |
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■a广告学■Aguang gao xue |
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