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■a数字化时代的广告产业与广告教育■d= Advertising industry & advertising educ+...... |
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■a上海■c上海交通大学出版社■d2015.08 |
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■a353页■c图■d23cm |
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■a上海市卓越新闻传播人才教育基地建设项目 |
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■a并列题名:Advertising industry & advertising education in the d+...... |
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■a有书目 |
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■a本书收录论文40余篇, 共分为“广告理论”“广告教育”“广告产业”三个部分, 基本体现了当前学术对我国广告发展的新观+...... |
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■aAdvertising industry & advertising education in the digita+...... |
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■a广告学■j文集■Aguang gao xue |
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■aF713.80-53■v4 |
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■a查灿长■4主编■Azha can chang |
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■a许正林■4主编■Axu zheng lin |
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■aCN■bGSXY■c20151216 |
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