000 |
|
01460nam0 2200313 450 |
001 |
|
512762 |
005 |
|
20210521095646.0 |
010 |
__ |
■a978-7-5086-5874-2■b精装■dCNY49.00 |
100 |
__ |
■a20160616d2016 em y0chiy0121 ea |
101 |
1_ |
■achi■ceng |
102 |
__ |
■aCN■b110000 |
105 |
__ |
■aa z 000yy |
106 |
__ |
■ar |
200 |
1_ |
■a爆款■d= Blockbusters■e如何打造超级IP■ehit-making, risk-taking, and+...... |
210 |
__ |
■a北京■c中信出版集团股份有限公司■d2016.02 |
215 |
__ |
■aXXI, 310页■c图■d22cm |
300 |
__ |
■a其他题名:如何打造超级IP |
330 |
__ |
■a本书共分为七章, 主要内容包括: 投注爆款、爆款的发行与营销、投资超级明星、超级明星的回报、数字技术与“嬴者通吃”、+...... |
333 |
__ |
■a产品经理、市场营销人员、创业者、管理等从业人员、关注热门爆款的普通读者 |
500 |
10 |
■aBlockbusters : hit-making, risk-taking, and the big busine+...... |
510 |
1_ |
■aBlockbusters■ehit-making, risk-taking, and the big busines+...... |
517 |
1_ |
■a如何打造超级IP■Aru he da zao chao ji IP |
606 |
0_ |
■a电子商务■x商业经营■Adian zi shang wu |
690 |
__ |
■aF713.36■v4 |
701 |
_1 |
■a埃尔伯斯■g(Elberse, Anita)■4著■Aai er bo si |
702 |
_0 |
■a杨雨■4译■Ayang yu |
801 |
_0 |
■aCN■bGSXY■c20160616 |
905 |
|
■aGSXY■fF713.36/A272■g1202550■g1202551■g1202552■g1455033■g14+...... |
999 |
__ |
■tC■Acj■a20160616 10:05:16■Mcj■m20160616 10:06:44 |