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■a现代广告学原理与实务■d= Advertising■f杨柳, 张慧婕, 杨慧珠编著■zeng■Axian dai g+...... |
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■a本书在结构设计上力求全面系统性与普及实用性相结合, 内容涉及广告业务的各个环节。基于做高等院校广告学专业教学用书的目+...... |
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