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■a整合营销传播■d= Integrated marketing communication■f黄劲松编著■zeng■A+...... |
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■a北京■c清华大学出版社■d2016.12 |
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■aXIV, 275页■c图, 肖像■d24cm |
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■a并列题名:Integrated marketing communication |
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■a本书的主要内容是整合营销传播, 它涵盖了整合营销的概念、媒介选择、整合的内容操作、数字营销、移动营销等各项内容, 既+...... |
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■aIntegrated marketing communication■zeng |
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■a市场营销学■x研究 |
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■a黄劲松■4编著■Ahuang jin song |
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■Mlwq■m20170515 09:27:40 |